The beginning of my tenure working on the ScoreSense brand, found me in a culture that believed communicating with our customers outside our actual product would remind them that they were paying us a subscription and cause them to cancel. I had to change that cultural mindset.  

Through testing of experiences, messaging and customer touch points, that cultural perspective shifted. One of those changes came in the form of volumes of blog articles began to push out to customers but also providing applicable credit journey studies and insight that helped educate both customers and provide search landing pages to attract new customers.   ​  

These are a few of those experience my team concepted, researched, wrote and designed as an effort to demonstrate ScoreSense is a brand that understands your Credit Journey and is there with you along your path.    

 

My role: Director of UX/UI