Welcome.
I have a quarter century of experience improving the way people interact with brands digitally through research, strategy and design. I've gathered just a few of the 100s of examples of how I've approached that over my career.
Enjoy.
A complete site redesign for this top rent-to-own brand. Including a fully responsive layout to accommodate the mostly mobile user base. Rollout of first
E-commerce website in history of the company.
80%
Increase in Customer Lead Generation
FEATURED WORK
RAMP, a new product initiative for PDI Technologies, provides convenience retailers complete and direct management of their loyalty program app experience.
I created wireframes, Figma designs, complete prototype experience, and annotations for PDI UX and engineering teams.
DealMaker is a crowd funding platform that specializes in helping businesses raise capital through private securities offerings. Primarily targeting real estate, venture capital, and other alternative investments.
I created user requirements from leading 18 customer interviews, developed user personas, authored journey maps, wireframes, Figma page designs, and full prototype experience for DealMaker UX and development teams.
The goal was a site redesign to full responsive site and elevate the digital experience to match the new branding look and feel.
I created user requirements from Dave & Buster's stakeholder interviews and discovery, wireframes of new experience, full UI designs, and functional annotations for engineering handoff.
